About Us

Two sisters whose first memories were running around warehouses filled with clothes. Hide and seek meant weaving between racks of beautiful prints and textures, somewhere between Greece and Italy, while our mom curated and selected pieces around us for her little store back home.

Fast forward twenty four years, and by gee was born out of Beirut. With our mother doubling as our fashion school, we grew up inheriting her knowledge and watching her experience. Somewhere in that exchange, we began to understand the many layers that exist within femininity and how they were celebrated through fashion and clothing.

By gee was created for the woman who does not fit a single description. She embodies and embraces duality. She is stormy yet serene, chaotic yet graceful, volcanic yet calm.